Carey Wedler – Whole Foods announced Wednesday that it will launch a new, low-priced grocery chain that carries organic and natural foods. It will be “cool, hip, and technology-oriented” and cater to millennials who are health conscious but cannot afford to shop at Whole Foods. The announcement of the new chain comes as increased demand for organic food is sweeping the nation.

Co-CEO Walter Robb said:

“This marketplace continues to grow and explode, and I think we think by creating a second growth vehicle for our company, we can broaden the accessibility to fresh, healthy foods.”

John Mackey, CEO, credits his company with the explosion of demand for cleaner, non-GMO foods:

“We’ve been so successful that we’ve actually bred a lot more competition, and everyone is jumping on the natural and organic food bandwagon, and that’s really, frankly, due to our success.” Continue reading →