It’s challenging to compare social media platforms and email marketing for B2B marketing since they both serve different purposes as it relates to marketing. However, if a business wants to improve growth and performance, there has to be a distinction as to which platform is the most effective and how it benefits the company in the long run.
There is a distinct approach for each of those platforms. Both of them work in different ways and have different pros and cons and set of goals. Let’s dive in and explore more.