Jonathan Turley – Beer analysts are saying that Bud Light is still struggling with the boycott that has reduced its sale by a whopping 28% over the four weeks leading up to Dec. 9 — and heading to the all-important New Year’s sale period.
The tragic irony for the company is that Alissa Heinerscheid, vice president of marketing for Bud Light, sought to dismantle Bud Light’s “fratty reputation.” She succeeded. It is now the symbol of woke companies for many and consumers seem to be treating the company as a vehicle to express their opposition to the social and political campaigns of companies from Disney to Nike. Continue reading