Just about every American company (either storefront or online) accepts various forms of payment for goods and services. Payment types include cash (storefront), debit and credit cards, and personal checks (storefront and online).

The most obvious benefit to offering versatile payment options is providing your potential customer with choice. There are additional benefits as well.

Increased Sales

Most consumers utilize several payment methods that typically include cash, check, debit and credit cards. If consumers visit a store and cannot complete a purchase because the store does not provide multiple payment options, it harms both store and consumer. For this reason stores with diverse payment options are always going to draw more customers than stores with limited options. Continue reading →