“In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to overadvertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.” E Bernays
Part 10 of Evans’ 13-part mini-series dissecting Edward Bernays’ seminal text ‘Propaganda” focuses on Chapter 8 (‘Propaganda for Education’), which alludes to themes of standardized testing, the dichotomy between theoretical and practical knowledge, and the general limitations of Educational systems.
Did Edward Bernays’ contempt for ‘ordinary’ people influence his views on Education? Find out in our latest episode!
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Chapter 8 Transcript – “Propaganda For Education”
Education is not securing its proper share of public interest. The public school system, materially and financially, is being adequately supported. There is marked eagerness for a college education, and a vague aspiration for culture, expressed in innumerable courses and lectures. The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.
It is felt, for example, that education is entitled to more space in the newspapers; that well informed discussion of education hardly exists; that unless such an issue as the Gary School system is created, or outside of an occasional discussion, such as that aroused over Harvard’s decision to establish a school of business, education does not attract the active interest of the public.
There are a number of reasons for this condition. First of all, there is the fact that the educator has been trained to stimulate to thought the individual students in his classroom, but has not been trained as an educator at large of the public. Continue reading →