Ephemera: (plural of ephemeron)

♦ transitory things
♦ publications that are designed to be short lived

Paul Rosenstein – We in the modern West are living inside a giant ephemera machine. Every day we receive more than a thousand messages telling us what to fear, what to identify with, what to compare ourselves to, and of course, what we should buy.

Nearly all of this is ephemera – things that will matter nothing next year, much less in the long run. Continue reading →