Umair Haque – My good friend Mara has not one but two graduate degrees. From fine, storied universities. Surprise, surprise: the only “job” she was able to find was at a retail store.

Hey—it’s only minimum wage, but at least she’s working, right? And at a major-league, blue-chip company, An American icon; an institution; a name every man, woman, and child in this country knows; an historic company that rings of the American Dream the world over, besides. Surely, if nothing else, it’s a start.

Perhaps you’re right. Maybe it isn’t the start she always dreamed of…but at least it is one. If so…then what awaits her at the finish?

What is Mara’s job like? Her sales figures are monitored…by the microsecond. By hidden cameras and mics. They listen to her every word; they capture her every movement; that track and stalk her as if she were an animal; or a prisoner; or both. She’s jacked into a headset that literally barks algorithmic, programmed “orders” at her, parroting her own “performance” back to her, telling her how she compares with quotas calculated…down to the second…for all the hundreds of items in the store…which recites “influence and manipulation techniques” to her…to use on unsuspecting customers…that sound suspiciously like psychological warfare. It’s as if the NSA was following you around……and it was stuck in your head…telling you what an inadequate failure you were…psychologically waterboarding you…all day long…every day for the rest of your life. Continue reading →