A newsletter is a perfect way to update your customers and mailing list on what your business is doing. When you receive a newsletter in place of a generic marketing email, it can be much more engaging and you could be more likely to visit the website that the sender directs you to.

If you aren’t yet sending out monthly newsletters to your mailing list then you could be missing out. Below, we look at some of the reasons why you should consider this soon.

Keep Customers Updated

One of the main reasons why brands send out a newsletter each month is to keep their customers updated. Most of the updates will typically include new products or offers but there are other things that can be mentioned. Some examples could include updates on the store opening times, new promotions within the store or even stories about success. Customers should be updated regularly if you want to keep them engaged and a newsletter can help with achieving this. Continue reading →