Sigmund Freud

Storm Clouds Gathering ~ Rule From The Shadows – The Psychology Of Power

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It has always been in the interest of the ruling class to cultivate illusions which obscure the true nature of the game. Time to look behind the curtain.

“Some of the biggest men in the United States, in the field of commerce and manufacture, are afraid of somebody, are afraid of something. They know that there is a power somewhere so organized, so subtle, so watchful, so interlocked, so complete, so pervasive, that they had better not speak above their breath when they speak in condemnation of it.” -President Woodrow Wilson in his book the “The New Freedom” published in 1913

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Deconstructing Edward Bernays’ ‘Propaganda’ (Finale – Part 13)

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“Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.” – Edward L. Bernays

EdwardBernaysGuy Evans wraps up his series deconstructing the book ‘Propaganda’ authored by the ‘Father of Public Relations’ Edward Bernays. In the dramatic, perhaps prescient final paragraphs of the text, Bernays remained staunch in his belief that propaganda is necessary to quell the unconscious desires of the uninformed masses. In that sense, he echoed the sentiments of his famous uncle, Sigmund Freud, who suggested that human beings are in perpetual conflict due to the hidden inner forces that govern them.

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The media by which special pleaders transmit their messages to the public through propaganda include all the means by which people to-day transmit their ideas to one another. There is no means of human communication which may not also be a means of deliberate propaganda, because propaganda is simply the establishing of reciprocal understanding between an individual and a group.

The important point to the propagandist is that the relative value of the various instruments of propaganda, and their relation to the masses, are constantly changing. If he is to get full reach for his message he must take advantage of these shifts of value the instant they occur. Fifty years ago, the public meeting was a propaganda instrument par excellence. To-day it is difficult to get more than a handful of people to attend a public meeting unless extraordinary attractions are part of the program. The automobile takes them away from home, the radio keeps them in the home, the successive daily editions of the newspaper bring information to them in office or subway, and also they are sick of the ballyhoo of the rally.

Instead there are numerous other media of communication, some new, others old but so transformed that they have become virtually new. The newspaper, of course, remains always a primary medium for the transmission of opinions and ideas—in other words, for propaganda. Continue reading →

How Psychology Undermined Western Civilization

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After the Sandy Hook murders, psychology and psychiatry have taken another leap forward in expanding their influence throughout society. “More mental-health services” is the catch-all phrase our leaders use in “solving” these massacres—along with gun control.

But just as grabbing guns won’t reduce the bulk of gun violence in America, the vague mental-health dictum won’t work, either.

This article focuses on psychology, which is branch of false knowledge different from the false knowledge of psychiatry.

A psychiatrist is a medical doctor who has received special training in diagnosing and prescribing drugs for “mental disorders,” none of which disorders can be confirmed to exist by any test.

A psychologist doesn’t need to be a medical doctor. With an advanced degree and a license, he can do therapy with patients and try to resolve “mental and emotional issues,” for which no diagnostic tests exist.

From the beginning of the history of psychology, it was really a simple trick. Establish a loose category called “mental problem,” pour money and research into solving it, and enroll patients.

This approach has become so pervasive that most people can’t conceive of an alternative. A person is acting strange, he has a problem, and a mental-health practitioner can help him solve it. What else do we need to know?

Well, for starters, we need to know why the category of “mental problem” is necessary. Why should we assume it means anything?

Instead, for example: what about people making an inventory of their own deeply held convictions, followed by a self-assessment, to see how well or badly they’re living up to those convictions?

Why did that approach go out the window?

Because it’s based on some sense of responsibility, which is now verboten in a society where “intervening” and “fulfilling needs” are paramount.

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