With all the focus on digital marketing and social media platforms, we’ve ignored or completely forgotten about the traditional methods of brand promotion. The digital environment has put traditional marketing on the back burner, but smart promoters know they cannot totally do away with traditional means, and this is clear in mega companies. These companies still use TV ads, billboards, other printed material and other traditional means, alongside of digital methods.

Before you announce the death of traditional branding, here are a couple of reasons why it’s still effective:

Better at gaining new customers

The Journal of Marketing ran a study entitled, “Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. Of the results from this study was that “traditional advertising is more effective at acquiring new customers.” Continue reading →