Qualities to look for when selecting a transcreation provider

transcreator providerIf you’ve seen direct Chinese to English translations you understand why marketers cannot merely rely on this method to get their message across language barriers. Languages aren’t clear cut and well-defined. They have nuances, different dialects, and include cultural influences that make straight-forward, word-by-word translation risky. An intended communication might get lost in the translation process, not get through in its entirety or get through only partially and not be understood in local markets.

Marketers need communication methodologies that accurately interpret the message and are tailor-made for the specific market in which the product is to be launched. For this purpose, transcreation services by CPSL are your best bet. Transcreation (sometimes called creative translation) does not just translate a message but also develops and adapts it for a specific target audience. Transcreation enhances a brand while tailoring it to specific local markets, all the while looking to make the message not only word-for-word accurately translated but also fluid and readable.

What qualities do a good transcreation provider have?

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