“Just Don’t Buy It”: Nike Controversy Is About More Than Sneakers

KaepernickJonathan Turley – When it comes to free speech, Nike seems to have new slogan of “Just Don’t Do It.” This month, stores around the country received new Nike sneakers for the July 4th holiday, featuring an image of the Betsy Ross flag. Former National Football League quarterback Colin Kaepernick saw the 18th century flag image and was deeply offended. That was all that it took for Nike to order stores to return the shoes and not to sell them.

No one is suggesting that we are at risk of moving from rounding up sneakers to rounding up speakers. Nike is a private company entitled to curtail its own speech, while the First Amendment bars any government censorship. However, the incident captured perfectly the new view of free speech taking hold on campuses and across the country. It is not enough to protest the flag or the national anthem. It is necessary to prevent others from wearing or seeing the flag you deem offensive.

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