Jennifer Hoffman – I would call myself a motivated person in the sense that I am energetic, positive, accomplished, efficient, and I am very results oriented. But that is according to the generally accepted definition of the word ‘motivation’ and it does not do justice to the concept of motivation.

When we look at motivation clearly we have to ask the question, ‘why are you doing this’ because the true definition of motivation is your reason for doing something. And that is not always the reason you are telling yourself. it is the underlying, deep, true reason for your actions and when we investigate our motivations and motives we can find that we can have more than one and they are often not aligned or working together. Continue reading →