If you’re in the B2B business having a digital presence is very important. When companies discover your firm the first thing they look for is your digital presence. There is no better way to strengthen your digital presence that writing quality content.

While content is king the caveat is that your content strategy must include more than writing and publishing articles. Relying on just one content strategy will never work for any B2B firm in the long run, which is why you will need to incorporate the very effective content syndication strategy within your overall digital marketing strategy.

With the help of content syndication, you’ll be able to use the same content that you’ve published on your website to widen your reach. Content syndication allows you to offload the burden of producing quality content on a regular basis. But do you really know how to build, implement, and measure content syndication strategy?

Let’s find out through this blog post.

Set goals

Just like all other marketing campaigns you need to set a clear and proper goal. You can easily reach a completely new audience base by syndicating your content and that’s what content syndication definition means. But in addition to this, you can also improve your SEO and increase the traffic on your website by syndicating content.

Before you start working on content syndication, you will need to be clear about where you are currently and where you want to be after implementing this effective content marketing strategy.

You’ll need to be clear about what you are expecting from your syndication of content. Whether you are looking to target a new audience base? Boost SEO? Build a new email list?

Choose your target audience

After setting a clear goal, you will need to move to the next step in which you will have to target the audience by identifying them on the basis of their size of firm, industry, job role, authority, department, location, etc. In the B2B business, you must be working with a vendor and by identifying your customers on the basis of the above-mentioned traits, you will ensure that your content is reaching the right person.

If you are not sure about targeting your audience on the basis of the traits mentioned above then you will need to start answering the following questions:-

♦ When did your prospects get converted into customers?
♦ Who was the decision maker?
♦ How long does it take to push your prospect through the sales funnel?

Choose a content asset

When you will be clear about your target audience then you will need to start working on your content. You will need to start crafting your content for B2B content syndication by analyzing your existing content library and pinpointing it on the basis of webinars, guides, whitepapers, articles, and ebooks that provide relevant information to your customer or add value to their existing information. This is what content syndication definition asks you to do.

If you have a very large content library then you will need to pinpoint the content on the basis of top-of-funnel pieces that will fulfill your goal in the best possible way. If content doesn’t add value to a particular set of target audience then you will need to start looking for other options.

Choose a syndication partner

The type of partner you choose for B2B content syndication will play a huge role in the success of your approach and that’s why you will need to be very précised about it. When you will publish content on someone else’s website then you will lose control over both the outbound and the inbound strategies and therefore, choosing the right syndication partner comes down to 100% transparency. Your partner should be very clear about their do-follow or no-follow link allowance, traffic generation strategy, and ownership rights.

Analyze metrics

You will be getting a lot of insights when you will run your content syndication strategy and you should never miss the opportunity to use this insight. You will need to keep track of how many leads you have generated by syndicating content and how they are performing in the sales funnel. If you will keep track of the insights that you are getting through syndication of content then you will be able to improve your target audience, goals, and overall strategy. You will also get an idea about how your content is performing against a completely new audience base and what changes you need to make your approach.

With a proper content syndication strategy, you will be able to widen your reach through the same content that you have published on your website. But if you are not sure about the implementation of content syndication strategy then you can take help from content syndication experts.

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