If you’re in the B2B business having a digital presence is very important. When companies discover your firm the first thing they look for is your digital presence. There is no better way to strengthen your digital presence that writing quality content.

While content is king the caveat is that your content strategy must include more than writing and publishing articles. Relying on just one content strategy will never work for any B2B firm in the long run, which is why you will need to incorporate the very effective content syndication strategy within your overall digital marketing strategy. Continue reading →